Strategy, Content and Art Direction for an iconic brand BIRKENSTOCK
Connecting brand storytelling to revenue
Engaging luxury buyers seeking a lifestyle & community
Launching the partnership of two visionary companies
A brand overhaul for the luxury skincare line including a new strategy, e-commerce platform and content
Developing a social strategy and execution that drove brand engagement and viewership for the 2019 Tony Awards
Strategy, Content and Art Direction for a luxury boutique hotel
The Charles produced photoshoots, created custom content, and developed strategic global and region-specific campaigns for Aveda across APAC, North America and the UK
Luxury Capabilities
The Charles Group partners with the worlds top brands to build strategy-led campaigns that move culture and commerce together
To Dream Again
A return to ideas that exist just because they want to.
The Seagate Delray
Digital reintroduction of a landmark property following a $55M physical transformation.
Connecting Brand Storytelling to Revenue
An ongoing partnership connecting brand storytelling to revenue across hardware, software and services.
Turnberry: One Park Tower
Engaging luxury buyers seeking a lifestyle & community.
Corcoran
The Charles Group powers Corcoran’s digital marketing across New York, the Hamptons, and Florida
TURNBERRY
Turnberry taps The Charles Group to redefine prestige in real estate and hospitality.
HP X FERRARI
Launching the partnership of two visionary companies
Aveda Scalp Solution
Launching the newest line from prestige hair care brand Aveda
BIRKENSTOCK
A digital campaign positioning Birkenstock as recovery footwear through real runners' stories.
Marriott Bonvoy
An immersive travel experience in browser
Russell Athletic
Strategic and creative refresh for a heritage athletic brand
Kjaer Weis
Enlightening beauty with Kjaer Weis
Kjaer Weis Paid
Reimagining existing assets for fresh content.
Aveda Nutriplenish
Strategy, creative, and content production for Aveda's biggest product launch to date.
Alpha Industries SS20
Reimagining the e-commerce experince for an apparel brand steeped in military heritage.
Erno Laszlo Multi‑Task Eye Gel Cream
Campaign launch for an innovative new eye cream from a heritage skincare brand.
Erno Laszlo Resurfacing Sleep Serum
Repositioning a heritage skincare brand around a new nighttime AHA innovation.
Hard Rock Hotels Paid Media
Data-focused creative updates, for famed hotel group
Waterline Square Luxury Rentals
Extraordinary Residences. Unparalleled amenities.
Dusse Holiday
Social strategy and content for a luxury cognac brand across the 2019–2020 holiday season.
Aveda Master Case Study
Global strategy, content and design for the prestige haircare brand
Hard Rock Quiz
The Charles was tasked to raise brand awareness for Hard Rock Hotels, riding the momentum of Hard…
Roc Nation
A redesigned and developed website for a preeminent global entertainment company.
Aveda
A new relationship with the prestige hair-care brand.
Omega
A new creative and digital content partnership for a timeless Swiss brand
D’ussé
Content and Social Agency of Record for the esteemed cognac brand for 2019 and beyond.
Showfish
Brand identity, website design and development for Montauk's newest twist on farm-to-table dining.
Erno Laszlo
A comprehensive digital rebrand for one of luxury skincare's most iconic names.
Tony Awards
Social strategy to increase brand engagement and spur viewership of the 2019 Tony Awards telecast.
Sam Edelman
A luxury-focused omni-channel campaign launch for a beloved footwear brand.
KLM Equities
A complete brand and website overhaul for a multinational development company.
World Bicycle Relief
A complete digital overhaul built to match the brand's powerful mission and global impact.
Le Tigre
Introducing the 80's heritage clothing line to a new generation.
Margaux
A brand experience and e-commerce platform for a classic flat reimagined for the modern woman.
Ellen tracy
The Charles partnered with Sequential Brands Group, Inc. for a complete overhaul of Ellen Tracy's digital presence to coincide with the brand's 60-year anniversary and collaboration with Paula Patton.
Bloomberg Media
A second-iteration site redesign introducing new UX and tailored functionality for key visitor needs.
Inhouse
Creating a new look for a membership club focused on restaurants.
Sixty Hotels
Unifying the visual brand narrative and messaging for a boutique luxury hotel collective.
Blender Workspace
A solid brand platform for a co-working space with a difference.
Mini usa defy hunger together
The Charles partnered with Wall Street Journal Custom Studios to create an immersive digital campaign.
Netflix cocainenomics
Partnering with WSJ Custom Studios to create an award winning digital experience.
Armand de brignac
Digital content creation and channel management for the luxury champagne.
Petite Studio
New logo, e-commerce website, and comprehensive digital marketing strategy for a direct-to-consumer online womenswear brand.
Sachin babi
An e-commerce re-design and re-build on the Shopify platform.
Threaded
Leveraging analytics and data and building third party and first party data sets for a DTC linen brand.
Alpha Industries
Reimagining the e-commerce experience for an apparel brand steeped in military heritage.
American Copper Building
Content and website for an iconic bold luxury rental property in New York City.
Caldera house
Luxury meets the wild American West at this boutique hotel in Jackson Hole.
Intel the IOT Readiness Assessment
Spreading the importance of the Internet of Things and how this technology-driven revolution can benefit businesses through a beautifully designed, fullý interactive assessment.
Microsoft: Transforming the Course
Reimagining native ads as a narrative on the relationship between golf and the cloud, in partnership with WSJ.
The Charles Group delivers integrated campaigns, brand identities, website design and development, content production, media planning and buying, and performance marketing programs. Work spans brand launches, e-commerce redesigns, omni-channel campaigns, and enterprise B2B marketing across luxury, beauty, hospitality, fashion, and technology.
The Charles Group’s public client portfolio includes Cartier, Omega, IWC, Aveda, HP, IBM, Birkenstock, Marriott Bonvoy, St. Regis Hotels and Resorts, Erno Laszlo, ZO Skin Health, Kat Burki, Turnberry, Russell Athletic, Cincoro, and Armand de Brignac, among others.
Yes. The Work page on thecharlesnyc.com features detailed case studies across every service area and industry vertical, including brand strategy for Aveda, integrated B2B marketing for HP, digital campaigns for Birkenstock, luxury hospitality work for St. Regis, and visual identity projects for Erno Laszlo.
Yes. The Charles Group runs a fully integrated enterprise B2B marketing program for HP that connects brand storytelling to pipeline and revenue, spanning thought leadership content, paid media, CRM workflows, and sales enablement. The agency also has active B2B relationships with IBM and Seagate — including the Seagate Delray engagement — making it one of the few creative agencies in New York with sustained Fortune 500 B2B tech experience.
Yes. The Charles Group is a luxury brand marketing agency with deep experience across watches, jewelry, skincare, hospitality, and spirits. Work includes campaigns for Cartier, Omega, IWC, Armand de Brignac, St. Regis Hotels and Resorts, and Erno Laszlo — spanning brand strategy, content production, media planning, and digital experience design for the luxury sector.
Yes. The Charles Group’s in-house team includes strategists, visual designers, UX designers, developers, content producers, and media specialists. Creative production — from concepting and art direction through photography, video, and post-production — is managed internally to maintain quality, speed, and brand consistency.