OVERVIEW
The Charles partnered with luxury Swiss watchmaker Omega to bring relevant, millenial-inspired content and creative production to its digital world.
SERVICES
Art Direction, Content, Content Creation, Content Production, Design, Photography, Production, Social Media
THE CONTENT STRATEGY
The overarching objective has been to ensure that digital content is relatable to a millennial audience.
“It’s been crucial for us to maintain the prestige heritage of the brand, while communicating authenticity to the audience. In our experience, relatable lifestyle scenarios are key drivers of the highest engagement for a Gen Y audience.”
Ben Zacaroli, Content Producer at The Charles
OMEGA HOLIDAY 2019
To deliver on the overall strategy of authenticity, the 2019 holiday campaign depicted elevated and intimate lifestyle scenarios (a dinner party, shopping, relaxing), without relying on the typical tinsel-strewn, ornament-heavy visuals.
The Charles’ content strategy enables the brand to
show related products in a timeless and culturally
appropriate setting.
EMAIL MARKETING AND SOCIAL MEDIA
Select content has also been created for digital marketing pieces.
