Kjaer Weis Cream Blush Duo product hero shot, art directed by The Charles Group for organic beauty brand launch

Kjaer Weis

Enlightening beauty with Kjaer Weis

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OVERVIEW

The Charles partnered with Organic beauty brand, Kjaer Weis, to establish product launch art direction and maximize production output.

SERVICES

Art Direction, Content, Content Production, Photography, Production, Work

OUR APPROACH

 

Natural beauty is one of the foundational pillars of the brand, so it was imperative that our approach to still life, video capture and beauty was in alignment with that ethos.

Kjaer Weis organic beauty product still life photography produced by The Charles Group, showcasing natural beauty ethos
Model wearing Kjaer Weis Cream Blush Inner Glow, captured in beauty portrait photography by The Charles Group
Kjaer Weis luxury beauty product campaign still life, produced by The Charles Group with natural light and organic styling
Kjaer Weis social content video frame showing organic beauty product application, produced by The Charles Group
Kjaer Weis still life product photography in natural light, shot and produced by The Charles Group
Kjaer Weis still life product detail photography from The Charles Group's one-day organic beauty production shoot
Kjaer Weis motion content video frame featuring organic beauty product in use, produced by The Charles Group

Shooting during COVID is no easy task so the fact that we were able to capture still life, motion, beauty and candids with ONE crew over ONE day is a testament to our team’s production skillset and client collaboration

Close beauty portrait of model wearing Kjaer Weis Matte Lip in Visionary, photographed by The Charles Group
Kjaer Weis Shadow Plate eyeshadow palette still life photography, produced by The Charles Group for organic beauty campaign
Behind-the-scenes photo from The Charles Group's Kjaer Weis organic beauty production shoot capturing the one-day multi-format filming
Second Kjaer Weis social content video frame from The Charles Group's organic beauty campaign production
Second Kjaer Weis still life product shot from The Charles Group's beauty campaign, styled with organic natural elements
Kjaer Weis digital content video frame from The Charles Group's multi-format organic beauty production

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