The Sibling System Behind The Charles Group: Founder Brew Tells Our Story

Founder Brew, the entrepreneurship publication from Morning Brew, has featured The Charles Group in a profile of our co-founders, Aaron and Samantha Edwards. The piece looks at how a brother and sister built a strategy-first creative agency in New York over close to 15 years, from the way they divide financial and creative authority to the great-grandfather the agency is named after, a boatwright from the West Indies named Charles.

Since 2011, The Charles Group has grown from a two-person idea into a global agency working with prestige brands across luxury, real estate, travel and hospitality. The article covers how that happened, why the founders believe the toughest businesses are built by people willing to scrap for them, and what keeps the work feeling like year one.

Read the full story on Founder Brew: The Sibling System Behind The Charles Group’s 15-Year Success