OVERVIEW
For 120 years, Russell Athletic has lead the charge on athletic apparel. The Charles Group executed a comprehensive creative strategy that brought their authenticity to life.
SERVICES
Art Direction, Content, Content Production, Photography, Production
As a part of Russell Athletic’s larger strategic and creative refresh, The Charles Group produced a comprehensive brand book, campaign photoshoot, and editorial catalog that celebrates their history with a new creative positioning statement, Stitched for Authenticity™.
“We developed an informed approach that elevated the photography through the use of current trends, while still placing them firmly through the lens of Russell Athletic brand purpose and visual brand DNA.”
Samantha Edwards, Creative Director
Editorial Design
Digital design
