Aveda Nutriplenish

Aveda has partnered with The Charles for their newest product launch, Nutriplenish.

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OVERVIEW

The Charles brought strategy, creative and content production to Aveda’s iconic brand for their biggest product launch to date.

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SERVICES

Art Direction, Content Creation, Content Strategy, Copywriting, Luxury, New Projects, Paid Media, Paid Social, Work

CREATIVE

 

The Charles created custom content to bring to life the narrative pillars and create a word that engages all the senses.

82 %

AVERAGE CLICK RATE

271 %

AVERAGE ENGAGEMENT RATE

SOCIAL MEDIA

The global Aveda account

CREATIVE

 

Combining the power of art, science, and nature, The Charles brought Aveda a series of engaging paid and organic social assets.

STRATEGY

 

The Charles also was responsible for Nutriplenish launch customer relation assets, bringing strategy and next-level visuals to Aveda’s emails, landing pages, PDPs and blog posts.

CREATIVE

 

The Charles also produced internal-facing content, to help Aveda share their plan for Nutriplenish’s omnichannel launch to partners and stakeholders.