OVERVIEW
The Charles produced photoshoots, created custom content, and developed strategic global and region-specific campaigns for Aveda across APAC, North America and the UK.
SERVICES
Art Direction, Content Creation, Content Strategy, Copywriting, Paid Media, Paid Social, Photography, Production
CREATIVE
The campaign came to life with focused storytelling around the botanical-powered scientifically led effectiveness while utilizing a mix of high-quality and lo-fi paid and social assets.
STRATEGY
The Charles developed region-specific strategies for APAC to gain recognition for Aveda as the leading provider of scalp care solutions.
