AMERICAN COPPER BUILDING

Strategy, Digital, Content, and Art Direction for the infamous American Copper Buildings.

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OVERVIEW

The luxury rental property partnered with The Charles to unify their visual brand narrative and messaging through content and strategy.

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SERVICES

Art Direction, Brand Development, Content, Content Creation, Content Strategy, Copywriting, Design, Hospitality, Photography, Production, Social Media, Strategy, Visual Design, Web Development

1960 %

Increase in Email Submissions

43 %

Increase in Goal Completions

CONVERSION FOCUSED

Improving form submissions was of utmost importance for ACB. With almost half of the website traffic coming from tablet and mobile devices, we placed responsive design and form submission at the forefront of our strategy.

FULL WEBSITE REDESIGN

 

We were tapped to re-design and re-develop the American Copper website. The goal was to simplify the user experience by streamlining the navigation and prioritizing critical information, such as listing availabilities and application forms. By designing and developing modular components, we were able to provide the client with CMS flexibility and the user with intuitive consistency.

DEFINING THE VOICE AND TONE

 

We produced various digital marketing messaging and assets for the brand that further pushed marketing efforts towards the building’s unique collection of amenities across various media platforms.

CONTENT CREATION (SOCIAL MEDIA)

 

Our team art directed and captured imagery and video throughout the space that spoke to the building’s unique details and amenities, further pushing engagement on their social platforms to support leasing.

EMAIL MARKETING

 

We produced various email marketing assets for the brand that pushed marketing efforts towards the building’s unique collection of amenities while also promoting private events and leasing efforts.

CUSTOM INVITATIONS

 

To promote the building’s amenity launch, bold and graphic invitations were created that featured animated treatments and creative copy that reinforced the building’s core brand identity.