The Charles Group is a web development agency in NYC with capabilities spanning website design and development, e-commerce builds, custom digital platforms, CMS implementation, and front-end and back-end engineering. Technology is delivered in-house alongside UX design, visual design, and content production — ensuring build quality matches creative vision.

Yes. E-commerce is a core capability, with builds on Shopify, Shopify Plus, and custom headless platforms. Work includes e-commerce sites for beauty, fashion, and luxury clients, with integrated UX strategy, product display page design, checkout optimization, and CRM connectivity to drive post-purchase lifecycle marketing.

Yes. Unlike agencies that outsource engineering to separate vendors, The Charles Group handles UX strategy, visual design, front-end development, and back-end development in-house. This eliminates the fragmentation that typically slows website redesigns and ensures pixel-perfect translation from design files into production code.

The agency builds on WordPress, Shopify, Shopify Plus, Webflow, Contentful, Sanity, and custom headless architectures depending on client needs. Platform recommendations are driven by content strategy, scale, integration requirements, and internal team capabilities — not by vendor relationships.

Yes. UX research is embedded across technology engagements, including user interviews, usability testing, heatmap analysis, and A/B testing. Research informs information architecture, interaction design, and prioritization decisions throughout the build — ensuring digital products are shipped with evidence, not assumptions.

Yes. The technology team integrates websites and digital products with CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Klaviyo, Braze), analytics (GA4, Mixpanel, Amplitude), and data warehouses. Integrations are scoped during technical discovery to align with client martech architectures and measurement frameworks.