Showfish

Brand identity, website design and development for Montauk’s newest twist on farm-to-table dining.

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OVERVIEW

The Charles was tasked with creating the brand identity, collateral and website for SHOWFISH – Gurney’s Star Island premiere on-property seafood-focused restaurant.

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SERVICES

Art Direction, Brand Development, Branding, Content, Content Creation, Copywriting, Design, Digital Marketing, Hospitality, Strategy, Technology, Visual Design, Web Development

The brand identity was inspired by Montauk’s storied past as a “sleepy fisherman village”. We used natural textures and hand-drawn elements combined with contemporary typography and color accents to bring the SHOWFISH concept to life.

“The hand-drawn elements of the main logo extended to menu and collateral, with the creation of hand-drawn charcoal icons. We sourced a heavier “toothier” paper for the menus to really drive home the authentically Montauk nature of the restaurant.”

John Charles, Wright Visual Designer

“Our Goal was to create a brand and digital experience that entices guests to discover and engage with this “sea-to-table” experience.”

Josh Currie, Executive Producer

WEBSITE DESIGN

 

The website design features more of the hand-drawn elements and uses a monochromatic color palette to further communicate the restaurant’s ethos —  ‘Inspired by Nature’.

SUB-BRAND IDENTITIES

 

SHOWFISH has several venues which we designed sub-brand identities for, including menus, print collateral, signage, and to-go bags.