OVERVIEW
The Charles performed an intensive deep-dive into Threaded’s target audience, through our third party data strategy. From there, we were able to identify distinct audience personas, drivers and channels for engagement and conversions.
SERVICES
Content Strategy, Copywriting, Digital Marketing, Digital Strategy, E-commerce, Insights, Lifestyle, Paid Media, Paid Social, Photography, Production, Programmatic, Social Media, Visual Design
Our objective was to test and learn about different targeting segments and understand more about which content types resonated with their prospective third party and first party data sets.
Paulina Kolavo, Media Strategist
DRIVEN TO CONVERT
Using the content strategy and visual brand narrative as the foundation, we designed and composed compelling content for a multitude of channels, enabling the Threaded Home brand persona to shine through each channel.
EMAIL NEWSLETTERS
We created flexible newsletter templates that align to the campaign creative and brand initiatives.
