OVERVIEW
The Charles Group led the full digital reintroduction of The Seagate Delray to match the scale of the property’s $55M physical transformation.
SERVICES
THE CHALLENGE
A beloved Delray Beach destination since 2009, The Seagate had been comprehensively reimagined under Turnberry’s direction: 157 guest rooms redesigned by Watts & Dray, an oceanfront Beach Club, a championship golf course modernized by J. Drew Rogers, and Bourbon Steak by Michelin-starred Chef Michael Mina. The property needed a stellar digital presence to match.
CREATIVE STRATEGY
Strategically, we reframed The Seagate not as a refreshed property, but as a return to coastal grandeur. Rebuilding the visual narrative from the ground up using archival imagery we anchored the rebrand through the lens of great American vacations and coastal leisure at its most iconic. Every element balanced nostalgia with arrival
WEBSITE REDISIGN
The website was redesigned as the property’s digital flagship, translating artisanal details of the renovation into a visual language that felt equally crafted.
CSS DESIGN AWARD WINNER
ORGANIC AND PAID MEDIA
Organic social brought each offering to life: the Beach Club’s panoramic views, the spa’s coastal tranquility, the Yacht Club’s 44-slip marina. Vintage charm meets coastal luxury, all in one destination.
In November 2025, The Seagate became Delray Beach’s first Autograph Collection property, a milestone that validated the repositioning and opened a new chapter in the property’s story.
