PETITE STUDIO

New logo, e-commerce website, and comprehensive digital marketing strategy for a direct-to-consumer online womenswear brand.

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OVERVIEW

Supporting the story behind the brand and its creators, we created a visual narrative that integrated with the branding, website and content strategy. Real petites, Real fits.

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SERVICES

Brand Development, Branding, Content Strategy, Copywriting, CRM Management, Design, Digital Marketing, E-commerce, Fashion, Social Media, Strategy, Web Development

“We refined the existing logo adding personality to it and creating an icon, a button, using the two i’s in the words and highlighting a ‘petite’ fashion element that embodies the brand positioning. Petite and essential. Applying the new branding to the SoHo flagship store signage.”

Aurelie Benais, Design Director

CUSTOMIZED FEATURES

 

This feature rich Shopify website includes a shop-able inspiration section, pre-order pages, customer testimonials, influencer landing pages alongside detailed size guides for an enhanced UX / UI experience.

42 %

Higher conversion rate

125 %

Increase in revenue

REVENUE GOALS

Driving a 125% increase in online revenue has been our biggest achievement with any client. We believe an improved brand image, cohesive brand / digital strategy and content strategy have been major factors to the success of this DTC brand.

PRODUCT / EDITORIAL EMAILS

 

Emails solely focused on promoting new and existing products, and entice customers to make a purchase. The editorial emails are intended to tell a story visually and feel less promotional, leading the subscriber to a product in an subtle, artistic way.