OVERVIEW
A notorious partnership with Wall Street Journal Custom Studios blending the latest in Web GL technology and hard journalism to deliver an engaging and award-winning experience that pushes the boundaries of native advertising.
SERVICES
AWARDS
D & AD
Digital Design & Website 2016
The Webby Awards
Best Branded Editorial Experience
Cannes Lion
Best Branded Editorial Experience
The idea of a business and economics story behind the Medellín cartel was something I really thought we could own.
Nat Ives, Advertising Age
INTERACTIVE QUIZ
The game aspect was chosen to help reinforce the idea of running–against time and against better judgment. Under time pressure, readers are forced to answer the hard questions about Pablo Escobar and his involvement in the drug trade.
INTERACTIVE MAP
An interactive map and timeline accordion communicated the length of how far the drug trade had spread over continents and decades. In one quick glance, readers were able to visualize the stronghold of the Medellín Cartel.
