The Charles was tasked to raise
brand awareness for Hard Rock
Hotels, riding the momentum of Hard Rock International’s Big
Game halftime commercial.
OVERVIEW
In just one week, The Charles strategized, designed, and developed a ‘Live like a Legend’ Quiz. A mobile-friendly quiz, supported with a comprehensive digital media plan.
SERVICES
THE GAME
‘Gamify the Big Game’ – With a total of 20 questions focused on music, extravagance, and luxury, each time the quiz is taken 10 questions are randomized.
11 %
Email Capture Conversion Rate
71 %
Quiz Completion Rate
REVENUE GOALS
To date, the quiz has been a smashing success. The quiz has since been optimized to improve social sharing, user retention and we will be rolling out an A/B test with the goal of increasing the email capture conversion rate.
“Our goal was to grow Hard Rock’s CRM list and enhance our retargeting capabilities for paid media. The team’s ability to execute quickly has proven The Charles’ capability to design & develop solutions that delight users and outperform client’s KPIs.”
Josh Currie, Executive Producer
