OVERVIEW
Our goal was to generate excitement around this product launch by focusing on the inventive packaging, unique on- the-go application style, and multi-use formula
SERVICES
Art Direction, Brand Development, Content Production, Content Strategy, Copywriting, Photography, Strategy, Visual Design
STRATEGY
Our visual and verbal strategy focused on playfulness and energy to speak to our do-it-all women with active, busy lifestyles
CREATIVE
Eye Candy: We brought this pioneering new product to life with imagery focused. on the eyes and the spirited application process. Relatable, lighthearted content communicated the how-to: just press, swipe, and go!
