Content and Social Agency of
Record for the esteemed
cognac brand for 2019 and
beyond.
OVERVIEW
The Charles has partnered with Bacardi and Roc Nation to provide support for the release of VSOP and XO on the North American market.
SERVICES
Art Direction, Brand Development, Branding, Content, Content Creation, Content Strategy, Copywriting, Design, Luxury, Photography, Production, Social Media, Strategy, Visual Design
ON DATA AND ANALYTICS
The Charles undertook an in-depth data and analytical discovery exercise in order to better understand the cognac industry, D’USSÉ’s target audience, the competitive landscape and audience digital engagement. The resulting information informed our tactics and enabled us to create a robust creative strategy and content strategy.
CREATIVE STRATEGY
Tasked with strategizing social media executions utilizing both existing and newly created media assets, The Charles created a detailed narrative breakdown that led to our creative execution of the brand campaign.
