OVERVIEW
The Charles has partnered with Aveda to bring strategy, creative and content production to the iconic brands’ digital world. Starting with the iconic Sap Moss duo.
SERVICES
Art Direction, Content Creation, Content Strategy, Copywriting, Luxury, New Projects, Paid Media, Social Media, Types, Work
CREATIVE STRATEGY
The Charles focused on bringing Aveda’s mission of care to the forefront to prove sustainability is the new luxury. Inspired by the freshness and splendor of nature, we created an elegant visual world suitably matched for digital and social engagement.
STRATEGY AND CONTENT PRODUCTION
We broke through the category to showcase the brand’s original visionary DNA. By demonstrating Aveda’s innovative formulations and natural performance, our goal was to insert Aveda into the heart of the conversation – connecting wellness, beauty, and sustainability.
