Alpha Industries SS20

Setting the stage for the Iconic
American Brand’s first sport
apparel launch.

OVERVIEW

The Charles created a detailed creative strategy breakdown for the launch of the first of its kind in military inspired athletic wear.

Visit the site

SERVICES

Brand Development, Branded Content, Branding, Content, Content Creation, Content Strategy, Copywriting, CRM Management, Design, Digital Marketing, Digital Strategy, E-commerce, Fashion, Google SEM, Insights, Measurement, Paid Media, Paid Social, Photography, Production, Programmatic, Research, Services, Social Media, Strategy, Technology, Visual Design, Web Development, Work

Alpha’s new PT Collection offered a future-focused point of view on athletic wear. Lifestyle being the driver, the campaign amplified the pre-training mindset focusing on the rise of utilitarian trends in fashion.

COMPREHENSIVE CREATIVE STRATEGY

This would position Alpha’s new PT Collection with a definitive purpose to engage with consumers from a brand-aligned and relevant P.O.V.

KEY VISUAL DESIGN DIRECTION

SOCIAL MEDIA CAMPAIGN LAUNCH

Developing the brand experience and creating specific digital marketing assets driving revenue and awareness.

DIGITAL ASSET CREATION

DEFINING AN INFLUENCER NARRATIVE

The Charles developed an Influencer creative strategy, developing content to better resonate and engage with consumers while also highlighting the adaptability of the new collection and how it fits the needs of the consumer.

INFLUENCER STRATEGY

Each influencer had dedicated content on social media linking out to a blog post featuring exclusive interview content aimed to amplify stories where mind-over-matter defined success.

Setting the stage for the Iconic American Brand’s first sport apparel launch.