OVERVIEW
With a multidisciplinary skillset across our in house design team, we have the ability to tackle design projects ranging from logo design to social content to full rebrands and enterprise websites.
SERVICES
“With each project we outfit a team of designers who’s visions and capabilities matches our desired execution. Each project is different and requires careful consideration of our designers’ skill sets.”
Samantha Edwards, Creative Director
As a branding agency in NYC, The Charles Group delivers naming, brand architecture, visual identity systems, UX design, packaging design, and website design and development. The team works across brand creation, brand evolution, and comprehensive digital redesign projects for luxury, beauty, hospitality, and technology clients.
Yes. The agency develops complete brand identity systems — including logo design, typography, color systems, visual language, and brand guidelines. Identity work is informed by the Strategy and Consulting practice, ensuring visual decisions are grounded in audience research and competitive positioning rather than aesthetic preference.
Yes. The in-house design and development team handles full website redesigns, including UX strategy, information architecture, visual design, front-end and back-end development, and e-commerce builds. Notable website projects include work for Erno Laszlo, Margaux, Russell Athletic, and Roc Nation.
Yes. The Charles Group is a UX design agency in NYC with a dedicated team conducting user research, building information architectures, developing wireframes and prototypes, and designing user interfaces for websites, e-commerce platforms, and digital products. UX work is integrated with visual design and engineering to ensure consistency from discovery through launch.
Yes. Packaging design is part of the Branding and Visual Design practice, typically delivered as part of a broader brand identity engagement. Packaging work is connected to the overall visual identity system and informed by the agency’s understanding of the client’s retail environment, shelf presence, and audience expectations.
Brand architecture is the organizational structure of a company’s brands, sub-brands, and product lines — defining how each relates to the parent brand and to one another. The Charles Group develops brand architecture frameworks as part of its Strategy and Branding practices, particularly for clients managing multiple product lines, brand extensions, or portfolio acquisitions.