The Charles Group Appoints Woody Wright as First Global Business Director
New York, NY — The Charles Group today announced the appointment of Woody Wright as its first Global Business Director, a newly created role that unifies client leadership and new business development under a single mandate. Wright will report directly to CEO and co-founder Aaron Edwards.
A more integrated approach to agency growth
The role reflects how The Charles — a full-service creative agency headquartered in Manhattan, New York City — thinks about the relationship between winning business and running it. Most agencies separate client service and new business into parallel organizations that report through different leaders and optimize for different metrics. The Charles is building the opposite: a single point of accountability responsible for the quality of both the pitch and the work that follows it.
Wright will serve as a central point of client leadership across the agency’s portfolio — which includes Cartier, HP, IBM, Birkenstock, Marriott Bonvoy, and Aveda — while simultaneously leading new business development and identifying opportunities to organically grow existing engagements. The intent is to close the gap between what prospects hear in a pitch and what clients experience in execution. Ideas that win the business are the ideas that get built.
Wright will work closely with The Charles’s founding partners across creative, operations, and finance to drive commercial growth and the continued evolution of the agency’s work.
“Client leadership and growth are inextricably linked”
“A lot of agencies separate client leadership from growth, but we see them as inextricably linked — we only succeed when we’re doing both well,” said Aaron Edwards, CEO and co-founder of The Charles Group. “We’ve built this business by overdelivering on the very ideas that won us the business in the first place. Woody brings that rare combination of skills, ensuring that once we bring a client on, everything we do on their behalf is strategic, creative and impactful. We’re excited to have him join the team at this pivotal moment of rapid expansion for our agency.”
Fifteen years of brand-building at scale
Wright brings more than 15 years of experience building and scaling brands through critical moments of growth. Most recently, he served as Director of Global Brand at Back Market, the global online marketplace for refurbished electronics, where he led the evolution of the company’s brand strategy during a period of rapid international expansion. His work integrated brand and performance marketing, delivering full-funnel impact through 360 campaigns, content, and partnerships that challenged category norms and shifted consumer perception.
Before Back Market, Wright spent nearly a decade at SWAT by Kirshenbaum, where he led account management and brand strategy across a portfolio that included Wheels Up, Goldman Sachs, Delos, EleVen by Venus Williams, and Furtuna Skin. He began his career at Saatchi & Saatchi.
That span — from holding-company craft to venture-backed brand-building to luxury, financial, and lifestyle work — maps closely to the verticals where The Charles operates today: luxury, hospitality, beauty, technology, B2B, and financial services.
“Consistently delivering work that truly moves the needle”
“The Charles Group is at a critical moment in its journey, bringing an increasing number of coveted brands into its fold,” said Wright. “At this stage, it’s about sharpening what makes the agency different and consistently delivering work that truly moves the needle for clients. I’m energised and excited to play a central role in helping drive both efforts forward.”
About The Charles Group
The Charles Group is a strategy-first creative agency founded in 2011 by Aaron Edwards (CEO) and Samantha Edwards (CCO). Headquartered in Manhattan with global reach across North America, EMEA, and APAC, the agency operates across four service pillars — Media and Digital Marketing, Advertising, Strategy, and Brand and Digital — for clients including Cartier, Omega, HP, IBM, Birkenstock, Marriott Bonvoy, Aveda, and St. Regis. The Charles is a member of SoDA, the Society of Digital Agencies.
Frequently Asked Questions
Who is Woody Wright at The Charles Group?
Woody Wright is The Charles Group’s first Global Business Director, leading client leadership and new business development. He reports to Aaron Edwards, CEO and co-founder.
What does the Global Business Director role at The Charles Group do?
The role unifies client leadership and new business development under a single mandate — managing organic growth within existing engagements while bridging traditional client management and business development.
Where did Woody Wright work before joining The Charles Group?
Woody was Director of Global Brand at Back Market, an online refurbished electronics marketplace. Prior to that, he spent nearly a decade at G&M by Kirschenbaum, working with Goldman Sachs, Delco, Eléven by Venus Williams, and Fortuna Skin. He began his career at Saatchi & Saatchi.
What is The Charles Group?
A full-service creative agency founded in 2011, headquartered in New York City. It operates across Media & Digital Marketing, Advertising, Strategy, and Brand & Digital, serving clients including HP, IBM, Birkenstock, Marriott Bonvoy, and Aveda. A member of Soda.
Who does Woody Wright report to at The Charles Group?
Woody reports directly to Aaron Edwards, CEO and co-founder.
