KLM Equities
OVERVIEW
Our goal has been to design and produce a comprehensive identity design system and digital presence that showcases the company history and portfolio of properties.
SERVICES
Art Direction, Brand Development, Branding, Content Creation, Copywriting, Design, Hospitality, Photography, Strategy, Technology, Visual Design, Web Development
AN INTERACTIVE MAP SHOWING ALL PROPERTIES IN ONE PLACE
We designed and developed an interactive map for the website. All the properties can be listed and highlighted on Google Maps with 100% control in the Expression Engine backend.
AN EFFORTLESS MOBILE NAVIGATION SYSTEM
Using the mobile-optimized navigation system, the responsive states of the website are seamless, allowing users to intuitively surf through pages and discover the content.
Photography
Showfish
OVERVIEW
The Charles was tasked with creating the brand identity, collateral and website for SHOWFISH – Gurney’s Star Island premiere on-property seafood-focused restaurant.
SERVICES
Art Direction, Brand Development, Branding, Content, Content Creation, Copywriting, Design, Digital Marketing, Hospitality, Strategy, Technology, Visual Design, Web Development
The brand identity was inspired by Montauk’s storied past as a “sleepy fisherman village”. We used natural textures and hand-drawn elements combined with contemporary typography and color accents to bring the SHOWFISH concept to life.
“The hand-drawn elements of the main logo extended to menu and collateral, with the creation of hand-drawn charcoal icons. We sourced a heavier “toothier” paper for the menus to really drive home the authentically Montauk nature of the restaurant.”
John Charles, Wright Visual Designer
“Our Goal was to create a brand and digital experience that entices guests to discover and engage with this “sea-to-table” experience.”
Josh Currie, Executive Producer
WEBSITE DESIGN
The website design features more of the hand-drawn elements and uses a monochromatic color palette to further communicate the restaurant’s ethos — ‘Inspired by Nature’.
SUB-BRAND IDENTITIES
SHOWFISH has several venues which we designed sub-brand identities for, including menus, print collateral, signage, and to-go bags.
American Copper Building
OVERVIEW
The luxury rental property partnered with The Charles to unify their visual brand narrative and messaging through content and strategy.
SERVICES
Art Direction, Brand Development, Content, Content Creation, Content Strategy, Copywriting, Design, Hospitality, Photography, Production, Social Media, Strategy, Visual Design, Web Development
1960 %
Increase in Email Submissions
43 %
Increase in Goal Completions
CONVERSION FOCUSED
Improving form submissions was of utmost importance for ACB. With almost half of the website traffic coming from tablet and mobile devices, we placed responsive design and form submission at the forefront of our strategy.
FULL WEBSITE REDESIGN
We were tapped to re-design and re-develop the American Copper website. The goal was to simplify the user experience by streamlining the navigation and prioritizing critical information, such as listing availabilities and application forms. By designing and developing modular components, we were able to provide the client with CMS flexibility and the user with intuitive consistency.
DEFINING THE VOICE AND TONE
We produced various digital marketing messaging and assets for the brand that further pushed marketing efforts towards the building’s unique collection of amenities across various media platforms.
CONTENT CREATION (SOCIAL MEDIA)
Our team art directed and captured imagery and video throughout the space that spoke to the building’s unique details and amenities, further pushing engagement on their social platforms to support leasing.
EMAIL MARKETING
We produced various email marketing assets for the brand that pushed marketing efforts towards the building’s unique collection of amenities while also promoting private events and leasing efforts.
CUSTOM INVITATIONS
To promote the building’s amenity launch, bold and graphic invitations were created that featured animated treatments and creative copy that reinforced the building’s core brand identity.
Caldera house
OVERVIEW
Caldera House is a luxurious boutique hotel nestled at the base of Jackson Hole Mountain Resort in Teton Village Wyoming. Our mission has been to design and build a web experience to serve as a digital home for the brand.
SERVICES
Art Direction, Brand Development, Branding, Content, CRM Management, Design, Hospitality, Lifestyle, Luxury, Photography, Strategy, Web Development
395 %
Increase in Users
– 33 %
Decrease in Bounce Rate
WEBSITE ANALYTICS
Post launch October 18, 2018 through January 1, 2019. Compare this to October 18, 2017 through January 1, 2018.
“The Charles crafted a visual identity to inspire today’s modern traveller to visit a place full of culture and adventure.”
Caldera House, VP Nina Libby
A NEW AESTHETIC
We refreshed the existing website so that it better suits the brand’s sleek aesthetic with unparalleled offerings and custom experiences.
RESPONSIVE DESIGN FOR SPECIFIC BUSINESS NEEDS
Caldera House’s website is compatible across mobile devices, with special consideration to allow users to book their stay easily with consistent call outs and one tap contact via telephone.
DIGITAL ASSETS
We created multiple digital assets for Caldera House including those used for special events and experiences on property.
Waterline Square Luxury Rentals
OVERVIEW
Aligning with research data, The Charles produced elevated creative to implement across all digital touchpoints for the brand.
SERVICES
Art Direction, Content Creation, Content Production, Content Strategy, Copywriting, Hospitality, Luxury, Photography, Social Media, Visual Design, Work
Leveraging intensive brand positioning, The Charles crafted a creative social strategy that would resonate with their ideal resident, showcasing Waterline Square’s vast array of thoughtful amenities while maximizing the added value of narrative to engage with their community.
“Waterline Square is an exceptional location with views of the Hudson River. There is a deep connection with water and light refraction that makes entering this part of the city dreamlike. GID envisioned a neighborhood with a brand and a name made simple, but significant.”
TCG CEO AARON EDWARDS ON RE-BRANDING THE NEIGHBORHOOD
ASSET CAPTURE AND PRODUCTION
Articulating life at Waterline Square with relevant lifestyle moments in typical real estate settings help define the brand.
SOCIAL MEDIA STRATEGY
SUCCESS IN NUMBERS
The success of leading with lifestyle-oriented content resulted in a 252% increase in impressions, 169% increase in profile actions and a 103% increase in net followers.
DESIGN + PRODUCTION OF MARKETING COLLATERAL
To extend and strengthen the brand’s outreach, The Charles designed a welcome packet including a re-design of the brand’s business cards and marketing materials.
DIGITAL MARKETING
The Charles developed engaging and informative creative ads to appear on various high profile real estate sites including the New York Times, Curbed and Zillow – ultimately increasing brand awareness and revenue.
Sixty Hotels
OVERVIEW
The Charles redefined SIXTY’s visual narrative while retaining the pre-existing content strategy the brand is known for.
SERVICES
Art Direction, Brand Development, Branding, Content, Content Creation, Content Strategy, Copywriting, Design, Digital Marketing, Hospitality, Photography, Social Media, Strategy, Visual Design, Web Development
“The SIXTY brand is known for its striking imagery and arresting video content. Utilizing existing assets and new content, we created a visual narrative that integrated with the content strategy.”
Aaron Edwards, CEO
BOLD AND ENGAGING CONTENT
The SIXTY audience is largely centered around digitally-savvy, trend-setting travelers who expect quality content in addition to authentic cultural experiences. Targeting this audience online is a challenge, furthering the notion that the visual brand message had to be just as elevated.
RETHINKING THE CRM EXPERIENCE
Unique design treatments and animations that spoke to the individual properties were created across four CRM templates, ultimately creating a dynamic and beautiful CRM experience.
CUSTOM PROPERTY MAPS
Utilizing individual property colors, illustrative maps were created to outline highlighted areas of interest around the property.
ORGANIC SOCIAL
The brand that The Charles has created for SIXTY Hotels has informed the decisions that are made throughout each channel that SIXTY Hotels lives on. This includes social assets that we have made for SIXTY Hotels.
MARKETING EMAILS
Using the content strategy and visual brand narrative as the foundations, The Charles designed and composed compelling content for a multitude of channels, enabling the SIXTY brand persona to shine through each channel and interaction.
MONTHLY NEWSLETTER
Over the course of the campaign, SIXTY have seen a significant increase in click-through rates and bookings within the first quarter of implementing The Charles’s recommended strategy.
IN-ROOM COLLATERAL
The Charles created custom in-room brand collateral that aligned with the brand’s new aesthetic across all SIXTY properties.
Paid Banners
