OVERVIEW
The luxury womenswear brand partnered with The Charles to redesign their website, and with it, a brand repositioning— through content production and digital marketing.
SERVICES
The goal was to transition the brand from being known as an evening wear company to being viewed as a resource for women to understand what they should wear for all the special moments in their lives, whether that be for date night, a wedding, or a gala.
Samantha Edwards, Creative Director
81 %
E-Commerce Revenue
52 %
E-Commerce Conversion Rate
CROSS DEVICE EXPERIENCE
Browsing across devices is becoming increasingly common. With almost half of the website traffic coming from tablet and mobile devices, we placed responsive design at the forefront of our strategy.
FULL WEBSITE DESIGN
The Charles provided Sachin & Babi with a redesigned website that retained the brand’s authenticity and ensured that the brand heritage remained at the forefront while still driving users to purchase across all touchpoints.
Rather than a simple splash page with card details, we brought relatable lifestyle content that talked to new customers appropriately.
