OVERVIEW
Ellen Tracy’s archives held a wealth of content, including campaigns featuring iconic brand ambassadors like Christy Turlington and Cindy Crawford. The Charles helped Ellen Tracy organize their creative assets to better leverage existing content and showcased the brand’s prominent history to new audiences.
SERVICES
Art Direction, Content Strategy, Web Development
AWARDS
AWWWARDS
SITE OF THE DAY NOMINEE
French Design Index
SITE DU JOUR
CSS Design Awards
SPECIAL KUDOS
“The Charles crafted a visual and verbal strategy to inspire today’s modern woman, while paying homage to the brand’s timeless appeal.”
Suzanne Celso Ellen Tracy, CEO
FEATURE RICH EXPERIENCE
The Ellen Tracy website was carefully crafted with rich interactive features that connect with the target audience and tell the philosophy of the brand.
MOBILE-FIRST APPROACH
We evaluate when and how to integrate this into the process based on each client’s specific needs and decided to develop Ellen Tracy Site using a Mobile-First approach to ensure the experience across all devices is equally seamless, optimized and enjoyable.
